ADVERTISING

MEDIA KIT

Brussels Diplomatic Magazine (2010) is an agglomeration of eight sites:  five sites specialized in international affairs and diplomacy, and following interests and tastes of readership, three sites focused on tourism and gastronomy. The contemporary site architecture and design is largely orientated on dynamic and mobile audiences, using smart phones and tablets. The agglomeration is projected into social media, especially Facebook, and Twitter microblog, ensuring worldwide audience and swift dissemination of information.

The agglomeration consists of five intertwined sites devoted to different formats and aspects of international relations: the European Union external actions, international relations of Europe in its geographic frame, including countries outside the EU as Switzerland, Norway, Russia, and UK (exiting EU on 29 of March 2019); EU-Africa relations. Additionally to international affairs and diplomacy as major subjects, there is coverage of the EU economies and finance – Brussels Economic, and Brussels Star covering all mentioned above issues in French language.

Agglomeration includes three integrated online papers, specialised on tourism, wines and gastronomy in English, French and Italian.

The content of three integrated online papers on tourism and gastronomy is on continuous display on five sites devoted to international affairs (see above).

Advertising policy:

Brussels Diplomatic Magazine considers crucial to maintain clear profile in advertising products and services, respecting lifestyle and taste of international readership namely Brussels corps diplomatic, press corps, think tanks, experts, and business communities worldwide. Based on mentioned above the editorial is open to advertising cultural, eco, spa, gastronomy, and wine tourism with an accent on up-market and high potential products, and services.

Geography: the editorial is focused on European services and products, promoting them worldwide, however taking into consideration the fact of the overwhelming majority of our readers residing in West Europe and North America, the projects advertising tourism and gastronomy on the other continents, especially in Africa are possible (please see Africa Diplomatic).

Figures: From 2012 the audience of the agglomeration has considerably enlarged due to media digitization, reaching more than one million visitors in 2017, with an average of 100 000 visits a month, and peaks of 350 000 visits.

Medium: Brussels Diplomatic has already had its history of transformation from a print newsletter, to an electronic media, and further to multimedia, including a substantial volume of graphic: both photo- and video. At present Brussels Diplomatic Magazine is following the European Digital agenda closely, being involved in continuous adaptation and modernization of its appearance.

Advertising: As modern media Brussels Diplomatic prefers to work in tailored projects, designed in accordance to the service or product specifications, practicing “relaxed” advertising via descriptive articles with correlating graphics, transferred to our social media pages on Facebook and Twitter, allowing potential clients to regard the products and services within friendly and relaxed environment. The editorial considers this method as direct marketing at the best, avoiding impression of “attempting to sell”, but sharing experiences on personal level establishing confidential ties with potential clients among our readership.

Price of each advertisement depends on a number of factors including a complexity of creation advertising material itself (travel, graphics, copyright); display place, size and frequency within agglomeration; timetable of display. Editorial does not offer a ‘standard’ price for reasons mentioned above. Please do not hesitate to contact us to receive a tailored offer for you specific product or service.

Looking forward hearing from you!

 

 

Henry Borzi

 

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