The Brazilians increased the consumption of Chilean wines in 2016 and again Chile closed the year leading freely the ranking of imported wines in Brazil. This is what International Consulting recently points out: Last year, growth in relation to 2015 was 14% in value and 18% in volume, representing a market share of 44% in value and 48% in volume, more than double of Argentina, which holds 16%.
Wines of Chile, the association that represents the Chilean wine industry, operates in Brazil with participation in some of the major wine events, as well as its own activities, such as the long awaited Tasting Wines of Chile in São Paulo, one of the most important events of the national wine calendar.
In 2017 the activities begin with the participation in ExpoVinis Brasil, the main wine fair in Latin America that takes place in São Paulo from June 6th to 9th. To introduce visitors to the news of one of the most diversified terroirs in the world, WOC will bring the trends and highlights of the wineries: Alto Quilipin, Aresti, Bouchon Family Wines, Doña Javiera, La Ronciere, MontGras, Pérez Cruz, Sur Valles Wine Group and Sutil Family Wines.
“The activities carried out by Wines of Chile in Brazil have as main objective to present the diversity of terroirs, valleys, grapes and techniques of the wine industry in Chile. The high quality and variety of our labels are validated by the Brazilian consumer, who year after year has appreciated Chilean wines more and more “, summarizes Angelica Valenzuela, commercial director of Wines of Chile, who will come to São Paulo especially for the event.