During the event, aimed at professionals in the segment, will be presented the Seival line, created especially for the external market. The wines are already marketed in the United States and China and will be presented for the first time in Europe.
In the versions Cabernet Sauvignon, Merlot, Tannat, Pinotage, Chardonnay, Riesling and Sauvignon Blanc Seival wines have labels developed exclusively for the international line, directed to the entrants in the world of wine, because the products are light, uncomplicated and of excellent cost per benefit.
“We are confident that Seival’s presentation at Prowein will bring excellent business to Miolo in Europe, where our products are already recognized and widely consumed. Adapting the wines to the international market is a strategic decision that considers the particularities and preferences of the consumers of other countries. This perception and identification is a result of the successful work of our export sector, which is in constant contact with consumption trends abroad, “summarizes Adriano Miolo, the group’s superintendent.
Successful in Europe, especially in France, the sparkling Miolo Cuvée Tradition will also be featured in the brand space at Prowein. The focus will be the Miolo Cuvée Tradition Brut, which in 2016 was the most popular national sparkling wine in Paris. This great achievement has given rise to an unprecedented international campaign: a lot of the sparkling wine now rests in a submerged basement in the sea of the Bretagne region of France, from where it will be removed in the second half of 2017 and marketed in a special and limited edition In Brazil and in Europe.